QR Code Labels & Stickers

What are Qr code stickers, and how can they be used as part of sales and service campaigns which reach your customers on a personal level?  Let’s find out more.

Most of us are familiar with Quick Response codes, the ‘better-than-barcodes’ which festoon all kinds of consumer goods and packaging.  These high data density mechanisms have found a strong foothold in industry, where they have come to play a key role in electronic asset management and activity monitoring, to name just two areas.  You may have spotted small Qr code stickers attached to appliances such as shopping baskets and hand driers in large stores.  By using these tags, facilities managers can monitor the condition and use patterns of their various assets, and this information can then inform projects from maintenance schedules to marketing strategies.  Performing the same tasks by manually logging serial numbers would have been anything from cumbersome to impossible.

But most of the QR code stickers we see on a day-to-day basis are attached to consumer items.  Anything, from coffee cups to cars, can come with their own QR code labels which invite us to scan the image and access the information.  This presence in the physical world means Qr code labels can achieve something no other web-based interface can do – it can engage the public and allow them to access content with what amounts to no more than a gesture.  No remembering brand names, no negotiating search engines, just instant, relevant information.

So, how can you use QR codes to reach your customers?  The first is to ensure that all your promotional materials – posters, flyers, brochures, packaging, and so on – have QR code labels on them.  These are inexpensive, and allow your customers to instantly access whatever information they are interested in, thereby preventing memory lapses or distractions from stopping them finding you.  Promotional QR code labels can take them to your homepage, your virtual showroom, or – with just a little more in-depth planning – to information on the exact model or type of product they have expressed an interest in.  In fact, some catalogues are printed with a different QR code on each page, so the customer can go straight to the item they want.

How else can you use custom Qr code stickers to reach out to your customers and improve their experience?  The Qr code stickers Uk online retailers routinely send out when fulfilling purchase orders are a good start.  These can introduce customers who are already familiar with your brand to other products in your lineup, or to accessories for the item they have bought.

But custom QR code stickers on the product itself give you the opportunity to provide even more information.  For example, why not provide an animated online user guide which is accessed by scanning the code?  Or for an appliance, provide helpful installation instructions for engineers.  The possibilities are endless with QR code stickers from PAT Labels Online.  Browse the options on our site, or contact us to find out more.